Question: Marketers for FrontGate, a home-decorating retail store, would like to target gay male consumers because they apprecate and consume fine furniture and decor. Even though

Marketers for FrontGate, a home-decorating retail
Marketers for FrontGate, a home-decorating retail store, would like to target gay male consumers because they apprecate and consume fine furniture and decor. Even though gay lifestyles are becoming more socially accepted, FrontGate's marketers are having difficulty determining the market potential for this segment because many gay consumers are not willing to publicly acknowledge their lifestyle. This illustrates how some target segments are not attractive because they are: not comprehensive not wealthy not substantial not identifiable and measurable. O none of these

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