Procter & Gamble$\_$Companies such as Procter & Gamble create

social network accounts to share information with consumers and

find out their opinions about products and reactions to new ideas.

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Marketers at Apple$-$Marketers at Apple develop blogs and social

networks to engage with customers and shape their expectations

and perceptions of Apple's products.

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Benjamin Moore & Company$-$Benjamin Moore & Company has an

iPhone app $($application$)$ that allows customers to match anything,

such as their own home$-$decorating color samples and photographs,

with shades of Benjamin Moore ${?}^{}$ paint.

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NASCAR$-$Companies such as NASCAR create social network

accounts on Facebook, Linkedln, and Twitter to stay connected with

consumers.

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Apple's website$-$Apple's website offers a blog that consumers can

control and provide their input regarding the company and its

products.