Question: Marketers for P&G set up a booth for the Swiffer PowerMop at a home and garden show. The booth had several flooring samples set up
Marketers for P&G set up a booth for the Swiffer
PowerMop at a home and garden show. The booth
had several flooring samples set up and marketers
would sprinkle dirt or spill liquids on the flooring and
ask people walking by to test out the new PowerMop.
Which product characteristic was demonstrated at the
home and garden show that can increase the rate of
acceptance and diffusion for consumers considering
the new PowerMon?
Complexity
Compatibility
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