Marketers for P&G set up a booth for the Swiffer PowerMop at a home and

garden show. The booth had several flooring samples set up$,$ and marketers

would sprinkle dirt or spill liquids on the flooring and ask people walking by

to test out the new PowerMop. Which product characteristic was

demonstrated at the home and garden show that can increase the rate of

acceptance and diffusion for consumers considering the new PowerMop?

Complexity

Trialability

Relative advantage

Compatibility