Marketers must know as much as possible about the markets they wish to serve. There are...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Marketers must know as much as possible about the markets they wish to serve. There are two major markets in business, the consumer market and the business market. Because businesses can't fill the needs of every group, they must decide what groups to serve, and then develop products and services tailored to meet their needs. The consumer market consists of individuals buying goods for personal consumption. The business-to-business market (B2B) is comprised of individuals and organizations buying goods and services for use in conducting their business. The buyer's reason for buying, or in other words, the end use of the product, determines whether a product is a consumer good or a B28 good. The consumer market can be segmented in many ways since consumer groups differ greatly by age, education, income, and taste, and many other Vays. Match the situation being described with the correct term. Dr Pepper Consumer markot Justin Benefit segmentation CVS Caremark segmentation George Business market Old El Paso Volume egmantation Demoge Procter & Gamble segmentation Paychographe segmentation Exxon-Mobil Marketers must know as much as possible about the markets they wish to serve. There are two major markets in business, the consumer market and the business market. Because businesses can't fill the needs of every group, they must decide what groups to serve, and then develop products and services tailored to meet their needs. The consumer market consists of individuals buying goods for personal consumption. The business-to-business market (B2B) is comprised of individuals and organizations buying goods and services for use in conducting their business. The buyer's reason for buying, or in other words, the end use of the product, determines whether a product is a consumer good or a B28 good. The consumer market can be segmented in many ways since consumer groups differ greatly by age, education, income, and taste, and many other Vays. Match the situation being described with the correct term. Dr Pepper Consumer markot Justin Benefit segmentation CVS Caremark segmentation George Business market Old El Paso Volume egmantation Demoge Procter & Gamble segmentation Paychographe segmentation Exxon-Mobil
Expert Answer:
Answer rating: 100% (QA)
The consumer market indeed refers to the market where consumers buy goods and services for personal ... View the full answer
Related Book For
Introduction to Management Accounting
ISBN: 978-0133058789
16th edition
Authors: Charles Horngren, Gary Sundem, Jeff Schatzberg, Dave Burgsta
Posted Date:
Students also viewed these accounting questions
-
The Ferris Company has three markets they wish to serve with a centrally located manufacturing site. They have placed approximations of each market on a grid system as shown below. All three markets...
-
There are two major reasons why unit costs should be analyzed with care in decision making. What are they?
-
There are two major types of financial analysts: buy-side and sell-side. Buy-side analysts work for investment firms and make stock recommendations that are available only to the management of funds...
-
The Apache NetBeans IDE is an open-source integrated development environment, and it supports development of all Java application types, which include . a. Java desktop applications b. Mobile and Web...
-
TexAm Petroleum holds huge reserves of oil assets. Assume that at the end of 2013, TexAm Petroleums cost of oil reserves totaled $ 72,000,000,000, representing 8,000,000,000 barrels of oil....
-
The Fulcrum Company produces decorative swivel platforms for home televisions. If Fulcrum produces 40 million units, it estimates that it can sell them for \($100\) each. Variable production costs...
-
What is the short-run impact of immigration on the wage of native workers? What is the long-run impact?
-
Rox Corporations multiple-step income statement and retained earnings statement for the year ended December 31, 2016, as developed by its bookkeeper, are shown here: Retained Earnings Statement...
-
To estimate the value of Paul's investment at maturity, calculate the number of years until Paul will go to university, and use compound interest to calculate the value of Paul's investment at that...
-
Compare the plans developed in Exercise 7.33 in terms of average fraction inspected and their operating-characteristic curves. Which plan would you prefer if ? Exercise 7.33 Suppose that CSP-1 is...
-
Plot your model. What do you notice? # YOUR CODE HERE # your code here fit _ plot < - plot ( svm _ rbf _ fit ) fit _ plot # your code here Error in xy . coords ( x , y , xlabel, ylabel, log ) : ' x '...
-
Provide any social media marketing and e-marketing strategies employed by American Foundation for Suicide Prevention (AFSP). for example, influencer marketing, and incentives to motivate customers to...
-
Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices one in Chicago and one in Minneapolis. The firm classifies...
-
An Avocado farmer is thinking about hedging his farm produce in the derivatives market. He has heard of but unfamiliar with forwards and futures contracts. Please advise on how he could set up a...
-
Futura Company purchases the 7 5 , 0 0 0 starters that it installs in its standard line of farm tractors from a supplier for the price of $ 1 3 . 3 0 per unit. Due to a reduction in output, the...
-
Assume a company is preparing a budget for its first two months of operations. During the first and second months it expects cash sales of $ 3 2 , 0 0 0 and $ 3 5 , 5 0 0 , respectively. It also...
-
You are working for a company that creates special magnetic environments. Your new supervisor has come from the financial side of the organization rather than the technical side. He has promised a...
-
A summary of changes in Pen Corporation's Investment in Sam account from January 1, 2011, to December 31, 2013, follows (in thousands): ADDITIONAL INFORMATION 1. Pen acquired its 80 percent interest...
-
Snuffys Drive-In is considering a proposal to invest in a speaker system that would allow its employees to service drive-through customers. The cost of the system (including installation of special...
-
The following information is taken from the records of the Zealand Manufacturing Company for the year ending December 31, 2012. There were no beginning or ending inventories. 1. Prepare a...
-
Refer to the preceding exercise. Suppose Nantucket Nectars can use the released facilities in another manufacturing activity that makes a contribution to profits of $75,000 or can rent them out for...
-
The treatment of outflows on account of dividend and interest is highly debatable as to their activity classification. Give a serious thought to the issue and express your opinion about the best...
-
Reliance Industries Ltd. is the biggest private sector company in India. The following fact sheet about the company and its peer group, as extracted from Capitaline Plus database is reproduced in the...
-
Consider the same setting as Problem 18, but suppose instead 80% of the shareholders redeem their shares, and no warrants are exercised. Data from problem 18 a. What is the amount of cash per share...
Study smarter with the SolutionInn App