Marketers often analyze how consumers perceive their products by using a multi-attribute model which considers a set of product attributes along with the importance weights of each of those attributes. Similarly, when consumers are faced with a decision, they, too, consider the product attributes and their importance weights. However, depending on their level of involvement in the decision, consumers have a variety of decision strategies at their disposal to assist them in making the decision. Using the information below, complete the chart by defining each type of decision strategy and determining the frozen dessert that would be selected using that method.

	Taste/Flavors	Calories	Fat	Quality	Price
Importance Weights	.30	.25	.20	.15	.10
Ben & Jerrys Pint	10	1	2	8	3
Turkey Hill Frozen Yogurt	8	7	6	8	8
Yoplait Frozen Greek Yogurt	7	5	8	4	3
Safeway Select Ice Cream	5	4	3	2	9

Note: The numbers in the chart refer to how the brand is rated on that attribute. 10 means it is outstanding, 5 means about average, and 1 means it is among the worst dimension. The weights on the top are chosen to add up to 1. The higher the weight the more important the attribute. Assume 3 is the threshold for poor performance.

Strategy	Definition	Type of processing (Brand or Attribute)	Product Choice
Compensatory
Conjunctive
Disjunctive
Lexicographic
Elimination by aspects

	Taste/Flavors	Calories	Fat	Quality	Price	weighted value
Importance Weights	.30	.25	.20	.15	.10
Ben & Jerrys Pint	10	1	2	8	3
Turkey Hill Frozen Yogurt	8	7	6	8	8
Yoplait Frozen Greek Yogurt	7	5	8	4	3
Safeway Select Ice Cream	5	4	3	2	9