Marketers often analyze how consumers perceive their products by using a multi-attribute model which considers a set of product attributes along with the importance weights of each of those attributes. Similarly, when consumers are faced with a decision, they, too, consider the product attributes and their importance weights. However, depending on their level of involvement in the decision, consumers have a variety of decision strategies at their disposal to assist them in making the decision. Using the information below, complete the chart by defining each type of decision strategy and determining sneakers that would be selected using that method.

	Look	Comfort	Quality	Fit	Price
Importance Weights	.10	.15	.20	.25	.30
New Balance	10	2	1	8	3
Adidas	7	8	5	4	3
Nike	8	6	7	8	8
Sketchers	5	3	4	2	9

Note: The numbers in the chart refer to how the brand is rated on that attribute. 10 means it is outstanding, 5 means about average, and 1 means it is among the worst dimension. The weights on the top are chosen to add up to 1. The higher the weight the more important the attribute. Assume 4 is the threshold for poor performance.

Strategy	Definition (what do you do)	Type of Processing	Product Choice
Compensatory		Select one Brand Attribute
Conjunctive		Brand Attribute
Disjunctive		Brand Attribute
Lexicographic		Brand Attribute
Elimination by Aspects		Brand Attribute