Marketers often define segments to empower their efforts to effectively promote products and services. Which of the following is a mistake a firm might make when defining a segment?

Question $24$ options:

profiling common or shared needs of a segment

believing most everyone in a defined segment can be easily found and communicated to effectively and efficiently

understanding that some segments might not be large enough to be profitable

knowing some consumer segments are more difficult to persuade than others

None of the above is a likely mistake when defining segments