Marketers use A$/$B testing to determine which marketing campaign, website layout, or product performs better. You show version A of a piece of marketing content to one half of your audience and version B to another. You compare the average ratings of version A and version B to determine which version performs better. Perform A$/$B testing on A$/$B Testing Survey Data. Download A$/$B Testing Survey Data. Group $1$ saw website layout version A and Group $2$ saw version B$.$ Read Statistical Analysis in ExcelActions pages $1-2$ and add in 'Data Analysis' toolkit. Read pages $5-7$ and perform ANOVA $($Analysis of Variance$).$

What is the average rating for version A$?$ What is the average rating for version B$?$

If p$-$value is less than $0\mathrm{.}1,$ it means that the difference between two groups is statistically significant. Is p$-$value lower than $0\mathrm{.}1?$

Is version B liked more than version A$?$

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