Question: Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision making. Which of the following

Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision making. Which of the following would best support a marketer in producing a quick and easily measurable jump in sales?

Question

19

options:

Mass

-

media advertising

A strategy that enhances the advertising carryover effect

Out of home media

Sales promotions such as coupons and price discounts.

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