Question: Marketers who are held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision making. Which of the following would

Marketers who are held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision making. Which of the following would best help a marketer produce a quick and easily measurable increase in sales?
a. mass-media advertising
b. a strategy that enhances the advertising carryover effect
c. sales promotions such as coupons and price discounts
d. bait-and-switch marketing techniques
e. out-of-home advertising media
Marketers who are held accountable for strategy implementation often need concrete

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