Marketing 101 Here are a few brand guidelines from companies you might recognize: Microsoft.|Walmart.|Maserati.|JCP. After perusing the
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Marketing 101
Here are a few brand guidelines from companies you might recognize:
Microsoft.|Walmart.|Maserati.|JCP.
After perusing the above, answer the following questions:
- What stands out to you as interesting or unusual? Be specific and highlight examples from at least two sites.
- What company do you think has the strongest brand identity? Why?
- What are the risks of not following the brand guidelines?
- Find the brand guidelines for a company not listed above.
- Why did you select this company?
- What are some highlights from the guidelines?
- What surprised you, if anything?
Please cite the source used.
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