Question: Marketing 6 Module I MODULE TEST Essay Questions: (3 points each) 1. What are the three (3) factors which must be seriously considered in establishing

Marketing 6

Module I

MODULE TEST

Essay Questions: (3 points each)

1. What are the three (3) factors which must be seriously considered in establishing any organization?

2. Discuss any three (3) reasons for diversification.

3. Define the meaning of marketing research; give at least two (2) definitions.

4. Give the four (4) different functions of market research and what are the questions which it is called upon to answer in new product development?

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