Question: Marketing assignment 1 topic A & W product 1 Identify the trends and changes that are occurring in the external environment that impact your A

Marketing assignment 1 topic A & W product

1 Identify the trends and changes that are occurring in the external environment that impact your A & w product marketing plan.

a. Specifically, consider trends and changes in the areas of technology, regulatory, economics, environmental, demographics, and socio- cultural happenings in this market place.

b. Research and analyze at least 3 factors. explain for each of the factors you have selected the positive or negative implications minimum of 2 for each the external environmental factor could have on your chosen product's marketing plan. Ensure that you explain why?

c. provide recommendations( action plans) as to what you plan to do to alter your current marketing plan to address this implication, again based on the factors you selected. i.e how many these trends impact your product, price, promotion or place strategy and why?

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