Marketing Assignment 9

Part 1 covers chapters 9 and 10 and part 2 covers chapters 11, 12 and 13. In your answer, please identify the question (Question #), then copy and paste the question itself. Following that, provide your answer. . Cut and paste answers from the textbook. Phrase the answer in your own words.

1. Explain each of the following: Formal, informal and technical learning, and enculturation and acculturation. Explain how each is relevant to understanding consumer/buyer behavior and for developing marketing strategies.

2. Describe in details all methods used to measure cultural values, including Rokeach survey.

3. American core cultural values: explain each and provide example of a marketing strategy targeting each.

4. Describe the goals of green marketing.

6. Describe the three main ethnic subculture in the U.S. in detail.