Question: Marketing *consumer behavior 1. Define consumer behavior and why segmentation is necessary? Explain the bases for segmentation with the help of two-by-two matrix ? (

Marketing

*consumer behavior

1. Define consumer behavior and why segmentation is necessary? Explain the bases for segmentation with the help of two-by-two matrix ? ( Write the points) 10 all Answer: (Write the answer here) (There is no word limit)

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