Marketing for Behaviour Change

$-$

$$In this industry relevant assignment you will choose a social issue to scope and define a behavioural action for the target to adopt. You will engage your critical thinking skills to a practical situation.

Report structure:

$1$

$)$

$$Behavioural issue overview

$($

$2$

$0$

$\%$

$,$

$3$

$0$

$0$

w

$)$

$2$

$)$

$$PURPOSE and FOCUS of the behavioural change initiative

$($

$1$

$0$

$\%$

$,$

$3$

$0$

$-$

$5$

$0$

w

$)$

$3$

$)$

$$Societal impacts and influencing factors

$($

Macro analysis

$)$

$($

$1$

$5$

$\%$

$,$

$3$

$0$

$0$

$$w

$)$

$4$

$)$

$$Priority target audience & psychographic

$$

persona

$$

$$profile

$($

$1$

$5$

$\%$

$,$

$3$

$0$

$0$

w

$)$

$5$

$)$

$$Exchange analysis: barriers and benefits

$($

$2$

$0$

$\%$

$,$

$6$

$0$

$0$

w

$)$

$6$

$)$

$$SMART objectives

$($

$1$

$0$

$\%$

$,$

$1$

$0$

$0$

w

$)$

$7$

$)$

$$Theoretical lens guiding strategy development

$($

$1$

$0$

$\%$

$,$

$3$

$0$

$0$

w

$)$

$8$

$)$

$$Reference list

$($

Reference list is not counted in word length

$)$