Marketing for Behaviour Change $-$ In this industry relevant assignment you will choose a social issue to scope and define a behavioural action for the target to adopt. You will engage your critical thinking skills to a practical situation.

Report structure:

$1)$ Behavioural issue overview $(20\%,300$w$)$

$2)$ PURPOSE and FOCUS of the behavioural change initiative $(10\%,30-50$w$)$

$3)$ Societal impacts and influencing factors $($Macro analysis$)(15\%,300$ w$)$

$4)$ Priority target audience & psychographic $$persona$$ profile $(15\%,300$w$)$

$5)$ Exchange analysis: barriers and benefits $(20\%,600$w$)$

$6)$ SMART objectives $(10\%,100$w$)$

$7)$ Theoretical lens guiding strategy development $(10\%,300$w$)$

$8)$ Reference list $($Reference list is not counted in word length$)$