Question: Marketing is the process by which companies create value for customers and build strong relationships in order to capture the market share. i) Discuss briefly

Marketing is the process by which companies create value for customers and build strong relationships in order to capture the market share. i) Discuss briefly the two most common approaches taken by marketers namely customer-centric and product-centric. (5 marks) ii) Suggest which approach would be more appropriate for an Islamic bank to adopt. Justify your answer. (8 marks)

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