Question: Marketing managers at Nordstrom have had experts create initial forecasts, averaged their results, and then returned the averages to the experts to refine their individual
Marketing managers at Nordstrom have had experts create initial forecasts, averaged their results, and then returned the averages to the experts to refine their individual forecasts. Which technique are Nordstrom managers using?
Regression analysis
Executive judgment
The expert forecasting survey
The sales forecasting survey
The Delphi technique
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