Question: Marketing managers in a product development firm routinely create gap maps representing the position of their company's product vis - - vis competitive offerings. The

Marketing managers in a product development firm routinely create "gap
maps" representing the position of their company's product vis-- vis
competitive offerings. The marketing managers use their own subject
matter knowledge and make judgment calls based on prior experience
and expertise. This is an example of a(n)__ gap map. AR perceptual
determinant OS perceptual experiential

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