Marketing mix analysis mini study case for BMW company 1 Brand Management Describe the company's 3 Cs of its brand communication, contribution, and competitive advantage the concept of brand equity as it pertains to your company and its brand architecture Marketing mix analysis mini study case for...

BMW a renowned luxury automobile manufacturer has established itself as a leading brand in the automotive industry through strategic brand management ...

Marketing mix analysis mini-study case for BMW company 1- Brand Management: Describe the company's 3 Cs...

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Marketing mix analysis mini-study case for BMW company 1- Brand Management: Describe the company's 3 Cs...

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Global Marketing management

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