Marketing plan for Dooney & Bourk tote bag. upgrades include the bag in more colors, a slot for water bottle on the large bag, outside pockets as well as strap versatilness.

$1$ explain how your prodict or service will be classified according to use durability and involvment.

$2.$identify where your peoduct or service falls on the product life cycle.

$3.$ Identify pricing

$4,$ discuss key determinants of price

$5.$conpare and contrast pricing methods to choose a pricing strategy

$4.$ Explain how you might fine$-$tune the base price$-$adjustment stratergies