__________ marketing research involves collecting market intelligence by using a variety of easily available information from various sources. On the other hand, _________ marketing research requires dedicated resources and expertise

Formal, informal

Informal, formal

Formal, qualitative

Qualitative, informal

2.

Question 2

Which of the following is NOT secondary data?

Social demographic data

Economic indicators

Financial trends

Focus group interview data

3.

Question 3

_______ are best suited for discovering nuanced insights and in-depth knowledge about a specific issue.

Qualitative research methods

Quantitative research methods

Formal research

Informal research

4.

Question 4

It is important to reevaluate a brand's self-identity before launching digital marketing campaigns. Which of the following tasks is NOT included in the self-assessment process?

An assessment of the brand's relative position in a given market

An assessment of the brand's public image and reputation

An evaluation of marketing tactics adopted by the competitors

An assessment of a brand's products and previous marketing activities.

5.

Question 5

Even though Johari Window is an analysis widely used in self-help, it can be a useful strategy for businesses to assess their image. Among four window-panes, the _______ represents those characteristics and qualities that are known and agreed upon by oneself and their peers.

Open pane

Hidden pane

Blind spot

Unknown pane

6.

Question 6

A ________ is the set of stages consumers typically go through on their journey from being a prospect to a consumer.

marketing funnel

screening

shaping

product-led growth

7.

Question 7

TRUE or FALSE: In the digital era, consumers are ignorant and uninformed before they enter the marketing funnel.

True

False

8.

Question 8

TRUE or FALSE: Digital marketers today can choose from a variety of channels, platforms, and messages to reach and engage their customers.

True

False

9.

Question 9

Which of the following is NOT an example of a company's owned media?

The company's website

The company's social media pages

A weekly blog maintained by the company's marketing team

Product reviews

10.

Question 10

TRUE or FALSE: Businesses can directly target potential customers via emails, text messages, mobile apps, and search engines.

True

False

11.

Question 11

Among the qualities needed to make a good user experience, _______ adds new value for customers.

Findability

Accessibility

Desirability

Usefulness

12.

Question 12

TRUE or FALSE: Mobile can no longer be an afterthought; therefore, experts are now encouraging advertisers to adopt a mobile-first strategy.

True

False