Question: Marketing segmentation can be both the same and different between a companys home country and international markets. explain this statement and give some examples that
Marketing segmentation can be both the same and different between a companys home country and international markets.
explain this statement and give some examples that you are able to research between the USA and another country of interest to you. The presentation of examples (both actual and presumed) of how the differences can affect the 4Ps is encouraged.
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