Marketing segmentation is widely used by advertisers in promoting products to potential consumers. Find examples of local
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Marketing segmentation is widely used by advertisers in promoting products to potential consumers. Find examples of local print ads that match each of the major consumer segmentation variables. What is the target market for each ad? Why has the advertiser chosen a particular segmentation variable for each ad?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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