Question: Marketing Strategy (40%]- including target groups+ media selection (including list recommendations for direct mail! eMail}, and rationale for selections. Are marketing objectiireis) clearly stated and

Marketing Strategy (40%]- including target groups+ media selection (including list recommendations for direct mail! eMail}, and rationale for selections. Are marketing objectiireis) clearly stated and SMART? Is a test plan or matrix included? Does the recommended strategy:I addressfresolve the key,r issues I{as identied]? Is the recommended approach an interactive or direct marketing one? Is the budget detailed by program and appropriate

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