Marketing Strategy Framework: In this section, you will first lay the groundwork and then develop strategic marketing objectives that best address your comparative global and target market strengths and weaknesses identified within your TOWS analysis. As you draft the purpose, consider factors such as gaining economies of scale, economies of scope$/$diversification$,$ new market growth, escaping hostile domestic environment, resource$-$seeking, and knowledge$-$seeking.

Identify the target market spaces that are the greatest opportunity for any company in your industry.

Explain how rivalry conditions will impact the formation of your marketing objectives.

Describe the purpose$($s$)$ your company has for international expansion as identified by your research.

Outline the market share, financial, and branding expectations for the target market in the first $6,12,18,$ and $24$ months.

Based on your answers above, craft one or more strategic marketing objectives that best address the risks and opportunities identified within your TOWS analysis.