Marketing Strategy $-$ Google Chrome

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Decision Point: Choosing Your Marketing Strategy

The next step in the new product development process is the marketing strategy development. The te decided that the mid$-$tier product concept tested the best, so they need to come up with a marketing for the product.

You know from the focus group testing and research that the market for this product is both men and women, age $45+,$ with moderate to high household income levels. The anti$-$aging cream will be sold at department stores, and the target price is expected to be $$65.$

The client is a cosmetics company that has been in business for five years and has distribution relation with several large department stores. The company wants to increase overall company market share by with this product within the next two years.

The team now needs to choose the best marketing strategy.

Select an option from the choices below and click Submit.

Differentiated marketing: This strategy targets several market segments and designs separate offers for each.

Concentrated niche marketing: This strategy goes after a larghshare of a small niche of consumers.

Undifferentiated marketing: This strategy focuses on what is common rather than what is different.