Marketing strategy planning process of a company typically involves logical process identifying the viable and potential...
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Marketing strategy planning process of a company typically involves logical process identifying the viable and potential marketing opportunities in the environment. The process requires analysis that takes into consideration the factors internal and external to an organisation. Explain with examples how the analysis of one (1) internal and one (1) external factor can be synthesised in the strategic planning process and lead to the realisation of business opportunities. Marketing strategy planning process of a company typically involves logical process identifying the viable and potential marketing opportunities in the environment. The process requires analysis that takes into consideration the factors internal and external to an organisation. Explain with examples how the analysis of one (1) internal and one (1) external factor can be synthesised in the strategic planning process and lead to the realisation of business opportunities.
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Analyzing internal and external factors is essential in the strategic planning process to identify potential marketing opportunities Synthesizing thes... View the full answer
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