Question: Marmalade Cafe is a caf operates in Bangsar. The caf manager wanted to do business research to investigate the decrease of sales throughout the first

Marmalade Cafe is a caf operates in Bangsar. The caf manager wanted to do business research to investigate the decrease of sales throughout the first six months of 2022. After having few conversations with the customers, it is identified that these are the three factors leading towards the issue namely, lack of online marketing presence, competitors serving better meal and the parking availability around the caf area.

Draft a research proposal according to the above situation by fulfilling the following research proposal requirements.

THREE research objectives and research questions,

scope of the study

List of variables (independent and dependent)

Conceptual Framework

Hypothesis

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