Mary is a business owner and officer in her local Chamber of Commerce. She enjoys the training,
Question:
Mary is a business owner and officer in her local Chamber of Commerce. She enjoys the training, networking opportunities, conferences, and outside speakers. Mary also likes having the business resources and professional development activities offered by the Chamber. Because she is interested in moving up in the organization, she has volunteered to meet with other businesses in the community and recruit their owners for Chamber membership. Mary's goal is to impress her fellow Chamber members and provide the Chamber with data, which can then be used to recruit even more members in the next five years. Therefore, Mary must use a process for determining who she will recruit and what information will be beneficial to the Chamber. Q2. Explain, how Mary should proceed. Her goal is to collect reliable and valid data. What does this mean? What must Mary do first and why, before she thinks about data collection? Remember, she has to have her methodology "fit" her purpose.