Masi Technology Case:

Should MASI sell, lease, or consider placing the machine at the point where fish comes off the boats? How would it ensure that the equipment is being used properly?

What should be the main thrust of any marketing campaign to attract potential customers? Who is the major customer of this product $($distributor$,$ retailer or both$)?$

Given that any Safe Harbor Certification will increase the cost to the end user, how do you ensure that this customer would be willing to pay more for their fish?

What other initiatives might be possible for MASI to pursue given that it owns this unique technology?