Question: Match each retail process with the appropriate concept or plain English definition. Customer Service CRM CXM Transactional, reactive, centered on its own point of contact

Match each retail process with the appropriate concept or plain English definition.
Customer Service
CRM
CXM
Transactional, reactive, centered on its own point of contact
Experiential, personalized whenever possible, it adds value to each point of contact
Relational, proactive, it adds points of contact to the Customer Journey

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