Question: Match each retail process with the appropriate concept or plain English definition. Customer Service CRM Choose ] Transactional, reactive, centered on its own point of
Match each retail process with the appropriate concept or plain English definition.
Customer Service
CRM
Choose
Transactional, reactive, centered on its own point of contact
Experiential, personalized whenever possible, it adds value to each point of contact
Relational, proactive, it adds points of contact to the Customer Journey
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