Match the appropriate test and output with the correct step where it would typically be used in the testing process.

Output

Gallup & Robinson's Impact System $-$ Scores include recall, idea

communication, persuasion, brand rating, and ad liking.

Qualitative and$/$or quantitative data evaluating and comparing

alternative concepts.

Ipsos$-$ASI's Next$*$TV $-$ Standard scores, related recall, persuasion,

and comprehensive diagnostics; potential ad$-$driven in$-$market sales.

Consumer Juries $-$ An overall reaction to each ad under construction

as well as a rank ordering of the ads based on the viewers'

perceptions.