Match the customer gap with the appropriate strategy to close it$.$

Drag and drop application.

Can be closed through customer research, relationship marketing, and service recovery.

Can be closed through customer research, relationship marketing, and service recovery. drop zone empty.

Can be closed through service development and design, customer$-$defined service standards, and managing the physical evidence and servicescape.

Can be closed through service development and design, customer$-$defined service standards, and managing the physical evidence and servicescape. drop zone empty.

Can be closed by managing the roles of employees and customers, as well as balancing demand and capacity.

Can be closed by managing the roles of employees and customers, as well as balancing demand and capacity. drop zone empty.

Can be closed through integrated service marketing communications and pricing of services.

Can be closed through integrated service marketing communications and pricing of services. drop zone empty.

Gap $2$ the service design and standards gap

Gap $1$ the listening gap

Gap $4$ the communication gap

Gap $3$ the service performance gap