Match the following sales terms. This includes definitiona and usage. Do not match to measure to measure, for instance Dollar Sales and Dollar Sales.

D$.$

Dollar sales

B$.$

Used to report to management and selling stores to retail customers

$-$

Unit Sales

E$.$

Used when all items within a brand or other product aggregate are the same size and when anlyzing tiems that are close in size but priced together, and for an analsis of pricing and downsizing.

A$.$

Equivalized Sales or EQ Volume

C$.$

Used to assess overall purchase pattersns, with higher levels or product aggregation that mix sizes brands, etc., comparing sales are channels and is typically found only in custom data bases.

A$.$

Total package sales $($what a consumer buys like a box, carton, bottle, etc.$)$

B$.$

Dollar sales

C$.$

Equivalized SAles or EQ Volumne

D$.$

Dollar value of total sales, captures what consumers are spending.

E$.$

Unit Sales

F$.$

Total physical sales, controlling for package size. Differs by company and even category within a company. Some common EQ measures are LBS$,$ Ounces or Cases.