Question: Match the Strategy to the Example 1 . Forward Integration 2 . Backward Integration 3 . Horizontal Integration 4 . Market Penetration 5 . Market
Match the Strategy to the Example
Forward Integration
Backward Integration
Horizontal Integration
Market Penetration
Market Development
Product Development
Related Diversification
Unrelated Diversification
Retrenchment
Divestiture
Liquidation
Strategy Example
A Ford shifting onethird of its
scheduled R&D budget on
gasdiesel engines to electric
engines
B Walmart acquired Jet.com for
$ billion
C CVS pharmacy acquiring Aetna
insurance
D Eli Lilly laying off
employees
E Toshiba aims to sell its memory
chip unit to Bain Capital
F Ringling Bros. and Barnum &
Bailey Circus liquidated last
performance was on May
G Nike opening outlet stores
and selling more products
on its website
H Boeing building of its wing
flap motors inhouse
I Nestl purchasing Sweet Earth
Foods
J Cristiano Ronaldo and LeBron
James sign lifetime
endorsement deal with Nike
K Publix building new
supermarkets in North and
South Carolina
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