Question #$15$

Match the Strategy to the Example

$1.$ Forward Integration

$2.$ Backward Integration

$3.$ Horizontal Integration

$4.$ Market Penetration

$5.$ Market Development

$6.$ Product Development

$7.$ Related Diversification

$8.$ Unrelated Diversification

$9.$ Retrenchment

$10.$ Divestiture

$11.$ Liquidation

Strategy Example

A Amazon began rapid delivery services in

some U$.$S$.$ cities.

B Starbucks purchased a coffee farm.

C &T acquired Susquehanna Bancshares.

D

Under Armour signed tennis champion

Andy Murray to a $4-$year, $$23$ million

marketing deal.

E Gap opened its first five stores in China.

F Amazon just began offering its own line

of baby diapers and wipes.

Continued

Strategy Example

G Facebook acquired the text$-$messaging

firm WhatsApp for $$19$ billion.

H Kroger and Whole Foods Market are

cooking meals, becoming restaurants.

I Staples closed $250$ stores and reduced

by $50\%$ the size of other stores.

J Sears Holdings divested its Lands$$ End

division to Sears$$ shareholders.

K The Trump Taj Mahal in Atlantic City,

New Jersey, faces liquidation.