Match the terms with their definitions $(2$ points each$).$

Shopping goods

Specialty goods

Cost$-$based pricing

$[$ Choose$]$

a marketing research methodology used for dividing con consumer goods that are less frequently purchased, usu distinguishing the market offering to create superior cust consumer goods for which buyers have strong brand pre a pricing strategy that set a low price for a new product a pricing strategy that set prices based on the costs of $p$ arranging for a market offering to occupy a clear, distinct

Market$-$penetration pricing

Psychographic

segmentation

Differentiation

Positioning