Matching: Techniques for improving service productivity

Restricting the offering. Example: Limited$-$menu restaurant

Customers examine, compare, and check out at their own pace. Examples: supermarkets and departr internet ordering

Structuring service so customers must go where the service is offered. Example: Bank customers go new account, to loan officers for loans, and to tellers for deposits.

Customizing at delivery. Example: customizing vans at delivery rather than at production