Question: MC Qu . 0 5 _ _ _ _ _ _ _ _ involves systematically gathering d . . . _ _ _ _ _

MC Qu

. 05________

involves systematically gathering d

. . .

_____

Blank involves systematically gathering data about what strategies direct and indirect rivals are pursuing in terms of new product development and the marketing mix.

Multiple Choice

Descriptive research

Competitive intelligence

Scientific research

Data mining

Simple random sampling

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