Question: McDonald s has also released 1 0 - second video ads in which their current employees are featured, talking about their experience of working at

McDonalds has also released 10-second video ads in which their current employees are featured, talking about their experience of working at McDonalds. The person who is interested in the job can swipe up the video and they will be redirected to the career webpage of the company. The interested candidate can also virtually try on the uniform of McDonalds and send a 10-second video to the employer about why they will be a great employee of the company.
It is a fun and simple way to attract candidates and create a talent pool for the company.
Reflect on how the environment influenced McDonalds recruitment process in the scenario above. Identify any one relevant internal environmental factor and any one relevant external environmental factor, and support each with an example from the McDonalds scenario. (4)

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