McDonald's Australia considers Uber Eats, an online food ordering company, to make a cooperative venture (joint venture) to gain competitive advantages in products and services. McDonald's believes that they can save marketing costs and delivery speed through this joint venture and consider a new product for this, too. McDonald's Australia believes that the following costs may be reduced through the costbenefit analysis if the cooperative venture is agreed upon.

 

• Low costs for advertising

 • Shared administration costs and risks 

• Reduce competitors Required: 

 

You are required to identify potential risks (or drawbacks) of this joint venture and the possible benefits of the joint venture. In your answer, you are required to include intellectual property rights and responsibilities.

Answer rating: 100% (QA)

Potential Risks Drawbacks of the Joint Venture 1 Brand Image Alignment Associating with Uber Eats may not align with McDonalds brand image potentially ... View the full answer