Question: Me 2 You is a U . S . - based brand that sells customized stationary to many international customers. Me 2 You just finished

Me 2 You is a U.S.-based brand that sells customized stationary to many international customers. Me 2 You just finished running a 90-day PPC campaign promoting unique styles to French audiences, and executives are concerned because the average cost-per-click (CPC) was much higher than expected. What else can the marketing manager do to evaluate the French campaign's performance?

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