For example, say you are a small-appliance manufacturer, and your market research indicates that your new hand hoover model (Square) is perceived by customers to have similar features to a popular hoover (gold) model selling for $35. The research further indicates that your square has one positive differentiating factor over that gold hoover model and has two negative ones: The positive sound factor for square has a value of 4$. Your lack of a well-known brand name has a negative differentiation value of $5 and the slightly less attractive styling of your Square hoover has a negative differentiation value of $3. This analysis would then indicate that the total VTC of your Square hoover is- O a. $30 O b. $43 O c. $31. O d. $32