Question: means that services cannot be separated from their providers, whether the providers are people or machines. Service heterogeneity Service inseparability Service variability Service perishability Service
means that services cannot be separated from their providers, whether the providers are people or machines.
Service heterogeneity
Service inseparability
Service variability
Service perishability
Service intangibility
involves activities undertaken to create, maintain, or change attitudes toward particular cities, states, and regions.
Interactive marketing
Organization marketing
Social marketing
Idea marketing
Place marketing
contributes to a product's usefulness as well as to its looks.
Design
Package
Functionality
Style
Brand
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