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Daniel Swarovski has defined the company with his vision create a diamond for everyone is enduring passion for innovation and design has made it the world premierewelry and accessory brand and delivering Swarovski designs, manufactures, and markets crystals. genuine gemstones and created stones and finished Swarovski introduced their first ever writing instrument to feature their conic brand symbol the "Swan as a sparkling charm and a memorable writing experience. Filled with clear crystals the Crystalline Swan Charm Pen also showcases a white lacquered metal barrel and a chrome metal clip with two Swarovski symbol Swarovski offers a two year warranty on their products, covering manufacturing and material defects creating subtle light reflections as you write. The pen comes in a velvet pouch or elegant blue box Moreover, if you are not completely satisfied with a Swarovski purchase or gift for any reason, you have the extraordinary everyday style to women around the world products such as jewelry and accessories, beauty products, and lighting right to return the products within 30 days from receipt of your order 1. Offering a two year warranty" represents the level. - 2 YEAR Product line Augmented product Actual product Core benefit 2. The "friendly return policy" represents the Product support services Brand Performance quality Features 3. Developing a Swarovski pen involves defining the benefits that it will offer. These benefits are communicated and delivered by such as quality, features, and style and design. Service variability Product attributes Product mixes Internal marketing 4. The high quality "white lacquered metal barrel and a chrome metal clip" of Crystalline Swan Charm Pen represent the level. . Consumer product Core benefit Actual product Augmented product . identification for which a significant group of buyers is willing to make a special purchase w 5 effort - Unsought products Specialty products Shopping products Convenience products are consumer products and services with unique characteristics or brand 6. Being the world's premier jewelry and accessory brand what type of consumer products does Swarovski manufacture?" TEM . . . Specialty products Shopping products Convenience products Unsought products 7. The "Swan" symbol that identifies Swarovski represents the SWAROVSKI . Label Design Logo Style 8. If a service employee provides the service, then the employee becomes a part of the service. This is an example of service Heterogeneity Variability Inseparability Perishability 9. The "velvet pouch or elegant blue box" that encloses the pen is the: * . . Package . Attribute Design Label 10. Service when, where, and how they are provided." Heterogeneity Perishability Intangibility Variability means that the quality of services depends on who provides them as well as