• Measuring online marketing is the key difference in digital. Every web visitor, every device used, and every page viewed can be analyzed using onsite and offsite tools. Therefore, it is essential to look at metrics, from web to social media analytics, from email to SEM, and content. The analytics and insights available from various online sources form a large picture.
• Evaluate the most useful metrics when analyzing a digital marketing campaign and why?

Answer rating: 100% (QA)

Analyzing a digital marketing campaign involves assessing various metrics to gauge its success and identify areas for improvement The choice of metrics depends on the campaigns goals and the channels ... View the full answer